Rebranding Auto Design
Chris was seeking to expand awareness of his auto upholstery shop among the Tempe and Phoenix area. His auto shop had always done well, he is well known among the auto industry for his custom work on high profile automobiles. Located conveniently on the Scottsdale and Tempe border, his niche in working on luxury cars is suited geographically. However, he was missing out on the everyday local repair jobs – key to keeping a full schedule.
When we contacted Chris he was in search of creative ideas to reach Tempe and other sounding Phoenix neighborhoods. Before eventually moving on to assist with marketing efforts, we advised associating a visual logo to the company name.
The new professionally designed logo provided memorable image which his audience would associate with his marketing campaigns and everyday customer interaction. The new logo features the letters VIP, this acronym is much of the brand identity Chris is known for: personalized custom services for high-end automobile owners. Using black vinyl stitching for the lettering, the new logo has a custom tailored look that aligns with his everyday repair services. The colors, textures and shapes provide a fresh look among the industry, all the while, providing a logo that transitions well into multiple marketing mediums such as printed collateral and signage.
Chris, owner of VIP Auto Interiors, is a hardworking individual that insures every project he touches meets the VIP standards.