Cool Logo Design – Cool Foam in Phoenix
Michael, owner of MA Cool Foam, approached us with his plans to launch a foam insulation business. Michael’s plan was to position his new business to immediately compete with two other franchised companies which had monopolized the Phoenix foam insulation market.
Once we were able to understand Michael’s business plan and the characteristics that would separate his company from the competitors, it was clear that Michael could hit the ground running with his new start-up. Michael’s business plan was to deliver an owner-operator experience and combined it with his passion for local communities to provide residences and businesses a preferred alternative to the competitors in the valley; all products, services and pricing would trump the local franchised competitors. With only two other companies in the valley and both of them being franchised, Michael wouldn’t need to corner the market to grow his small business; he would get the opportunity to build a name in the community and flourish through his credibility and word-of-mouth business.
We were excited to provide a full suite of branding services to position this Phoenix based contractor just right in its market.
Prior to approaching us, Michael had a theme in mind for his company’s visual presentation. He wanted his new logo to contain an igloo to give it a cool and refreshing feel. This proved challenging: delivering a unique logo that stands a company out among its industry when incorporating a commonly used symbol (igloo). After collecting industry logos we made sure to develop an igloo that would be unique and relevant.
The logo utilizes cool colors and provides a refreshing look, appealing to residences in the Valley of the Sun. Additionally, we were able to deliver a small business look to separate MA Cool Foam from the other two franchised competitors in Phoenix, AZ.
As this Phoenix based business grew Michael wanted to change his company name and allowed us to develop the new logo below. The goal behind the development of the new logo was to remain consistent with the look of the current logo, but to provide a more corporate look while combining the elements hot and cold — appealing to prospects desiring to save energy on cooling and heating alike.