Shooting Star for Phoenix Transport Company
Medical Transport Company, located in Mesa, AZ, travels throughout the Phoenix metro area; they needed an symbol that could serve as a their visual branding while their transport vehicles were on the road.
This project was somewhat unique for because we were approached to develop a logo that was completed prior to our involvement. Little did we know how “complete” the designs were that had been presented to us in the client brief — more on this in a second.
The desired brand vision for this Mesa based medical company is: a trustworthy company that provides reliable transportation for Phoenix residences and their loved ones. The new logo needed to reflect this while including a medical connotation.
Both of the provided concepts were a good foundation to build on, but we didn’t realize these were, in fact, the exact design the client was looking for.[/ezcol_2fifth_end]
LOGO DESIGN PROJECT SAMPLES
The designs below show the development process which was necessary to reach the final logo. However, as it turned out the most of the designs created would be in vain.
Even though we didn’t dedicated a research phase to this project, our desire to provide a final logo that would yield the best brand renegotiation (based on the provide concepts) created a delay in coming to the final concept.
In the end, owner Steve, provided a clear explanation of the exact desired design — we created a few mock up logo designs to match the request and that was a wrap.
As we were collaborating this case study it became evident that sometimes you have to explore all options to end up back where you started.
Nonetheless, Steve, knew what he liked and chose to stick with it.
LOGO DESIGN PROJECT REFLECTION
Even though we would have preferred to deliver an all new design other than the one we were approached with, the final design included all the characteristics of a good logo; plus the client, Steve, liked it…and well, sometimes that’s all that matters.
Logo design is never an exact science. Many times the biggest challenge is working with the client to make sure they understand the design in relation to the desired brand vision. Our team specializes in developing a symbol for the company that will resonate the brand’s message; while including the functionally, versatility and clarity that a logo should have — sometimes that doesn’t align with the visual preferences of the client.
WIRED FRAME LOGO DESIGN TEAM IN PHOENIX, AZ
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