This was a logo design project that we had fun developing with the Bertha, of Aesthetics Supplies by Bertha.
Bertha is a wholesale aesthetics suppler located in the heart of downtown Mesa, Arizona. Bertha, was undergoing a business name change from Alexander’s Aesthetics. She wanted to stand apart from her sister company located in California; we were able to gradually assist in changing over all promotional collateral, and it all started with logo design. For this logo design project our logo designer came up with four completely different concepts , in the end, we settled on the one below – sometimes less is more.
The final design is elegant and stands out without any visual icons or images. This is a logo all about the calligraphy , the unique signature for Bertha and her supply line. All future branding and development projects we assisted with, incorporated this theme as the foundation.