J&I Cleaning Logo Project
Designing Vintage Logo
Jesse, the owner of this cleaning company, was looking to begin marketing services to a unique demographic: churches in the metro Phoenix area. He was already contracted with a local valley church and sought to expand his reach among other Phoenix churches.
Jesse had no plans of launching any large advertising operations. Instead, he would be the entity of his marketing campaigns. He would personally be meeting with administrative heads, introducing himself and his services. His goal during these meet-and-greets would be to provide understanding that his company would have their facilities’ best interest in mind.
When marketing to these Phoenix churches, he desired to have a professional visual appearance.
This new appearance would need to match J&I’s elite level of service. J&I’s brand image was already established prior to WiredFrame. It was the attention to detail Jesse delivered when providing his services and the personal relationships he established with his customers.
With all this considered, we felt visually branding J&I should be fairly simple; it was just a matter of deciding on the exact concept. As always, our goal is to deliver a unique look. We wanted to make sure when Jesse handed out a business card, rate card or showed up in his cleaning truck, that everything would articulate “trusted service”.
We felt a vintage 60’s service company feel was just the ticket. J&I is happy with the new theme as the foundation for his company’s visual branding. We will look to provide ongoing assistance as this local cleaning company grows in the Phoenix, AZ area.
Phoenix, AZ 85024