Your logo should be the foundation of your company’s brand image. It should be a visual representation of everything your company stands for, additionally all graphic designs developed for your company should be consistent with the look, feel and message of your logo. It is important that your logo is developed with the foresight and qualities to build on.
Ideally, your company logo can improve potential customers and partners’ first impression of your business. A good logo can:
– build loyalty between your business and your customers
– assist in establishing a brand identity
– provide a professional look of an established company
A logo alone is not your company’s brand image, but it is associated with it. Your brand image is the feeling people get when they see your logo, feelings like: quality of service, your promise to your customers, the way you deliver your services, relationships you build – ultimately who you are as a company.
Therefore, you should approach your brand and logo as a very important part of your company’s identity and reputation. It’s often the most consistent representation of your business, so creating one should be approached with a level of seriousness and dedication.