Why should a contractor have a logo?
Logo Design for Contractors
Here’s my quick two cents on the subject – Jacob Cordero | Wired Frame
When I look around my home and notice home improvement projects stacking up, I know it’s time for me to give up on, “I’ll do it next weekend” and hire a professional.
This is now the scary reality of having to search for contractor that will:
-not charge an arm and leg
-saving me from the shame of to explaining how I will start the project next week
– be someone I can trust
Sounds easy enough, but searching for a new contractor, doctor or hair stylist is like searching for a new job – so much easier to just stay put and keep working the same job.
Here in Phoenix, Arizona there are hundreds of contractors: full service contracting companies, small owner-operator specialty contractors, remodelers, the everyday handyman… Each one of these companies saying the same thing: “I’m a contractor you can trust to solve your home improvement need(s)”. So here I am on the quest to find a “qualified” repair contractor.
To find the closet team or contractor near me, I jump on Google Maps, type in: Phoenix Contracting Company. About fifteen pop up on the first page. I place my cursor over their names and at a quick snap shot of the company – I see nothing that sets them apart.
Except for…wait a minute, do my eyes deceive me? What is this, color, design…could it be, it is, it’s a logo!
Simple logo, but it catches my eye and mostly because the rest of the contractors had nothing to associate with the company name and phone number. I’m a sucker for visuals, so I click…There I am on the home page, I see a work truck, a trustworthy guy and with his family nonetheless. I have not read one word, nor have I seen any qualifications, but instantly, in my mind, I say, “What a relief, he’s the one”.
Well like I said, I’m a sucker for design. But to most potential customer, if he cared enough about his company to create a logo, then maybe he’ll care about my home. See the other contractors, if they did take time to have a logo designed, but failed to use it properly – well that doesn’t show immediate attention to detail, one of those important traits for a contractor.
I know it may sound somewhat silly especially if you’re a contractor that could care less about marketing, but this contractor paid for a professionally designed logo and worked it into Google Maps. If you’re a small fish (or a fish in general) in a big sea, you should know the answer to the following:
– What are the selling points about your company?
– What will put you in the right place at the right time?
– What will cause a call-to-action?
If you haven’t defined answers to these questions, you are loosing work to your competition.